UI/UX Web & Mobile
The main goal of this project was to renew an existing CitiCard website to properly expose the right information to the right customers and enhance the overall visual.
UI/UX DESIGN
WEB/MOBILE
Project: CitiCard Web Renewal UI/UX Design
Objective: Renovate inefficient and boring existing CitiCard website.
Participation: 100%
Design Tools: Figma, Illustrator, Photoshop
Duration: Jan. 2023 - March. 2023
DESK RESEARCH
Due to COVID-19, the consumption trend from so called ‘flex consumption’ has shifted to 'consumption detox', that is, the tendency for customers to consume cost-effectively and wisely through benefits and discounts.
Through research, I gained insight to change the UI that prioritizes revealing information such as benefits and points that customers seek first.
USER JOURNEY MAP
UX/UI KEYWORDS
3 UX/UI Keywords: Accessibility, Visual Attraction, and Efficiency
DESIGN CONCEPT
We designed it with a bold, modern, and simple concept to compensate for the shortcomings of hard and office work.
Color
AUTONOMOUS
A2Z
Our team was involved in creating CI for a corporation specializing in autonomous driving service called “autonomous a2z.” I was in charge of making the main brand guideline and coming up with mock up designs. I also worked on logo retouching, brand color selection, logo guide, application and etc.
2D/PRINT
Client: Autonomous a2z
Objective: Develop company brand reliability with CI renewal of a2z.
Participation: 70%
Design Tools: Illustrator, Photoshop
Duration: Aug. 2021 - Sept. 2021
Get in touch
Address
41 Hendon Ave
North York, ON
M2M 1A4